Gorey Electrical Service

You're running 35 live Google ads for ceiling fan installation. There is no ceiling fan page on your website.

The goal

Most Perth electrical businesses your size sit between $30k and $100k a month. If the goal is holding $100k consistently rather than riding the season, this is about the gap between those two numbers.

What we found

1

You're running 35 live ads for ceiling fan installation. There's no ceiling fan page on your site.

Checked 16 September 2026: your ad reads "Ceiling Fan Installation - Ceiling Fan For Summer." /installation/, /installation/ceiling-fan-installation/ and /ceiling-fan-installation/ all return a 404. The best destination on your entire site is one bullet point on a general services page.

What it costs: That's about as ready-to-book as electrical advertising gets, someone's already decided, and they land on a page about everything instead of the exact job they searched for.

The fix: Build a real ceiling fan page. You're already paying for that traffic, this is the highest value page you could add.

See the one bullet point yourself →

2

Your ads promise "Satisfaction Guaranteed." There is no guarantee anywhere on your site.

Checked across 13 pages, 16 September 2026: the phrase "Satisfaction Guaranteed" does not appear on your website. No terms, no remedy, no period, no scope. /terms-of-service/ is a 404.

What it costs: You're advertising a promise with nothing behind it, while your website already has a real, checkable offer, "$0 call out fee and after-hours availability," that isn't in the ad at all.

The fix: Either write a real guarantee with terms, or swap the ad copy for your $0 call-out offer, which is already true and already better.

See the missing terms page →

3

The page every "Get A Free Quote" click lands on has a wrong ABN

Checked 16 September 2026: your contact page, where both quote sitelinks send every click, publishes ABN "3050 8597 193." Your real ABN is 30 508 597 183. One digit out.

What it costs: Any builder, strata manager or council officer who checks the number on the page you're paying to send them to will find it doesn't exist.

The fix: Fix the digit. Two minutes, on the exact page your ad spend converts on.

See it yourself on your own contact page →

4

You've traded since 1971, second generation family owned. It's a line of ad copy and nothing else.

Checked 16 September 2026: your site states "Established in Gosnells in 1971" consistently, and names the second generation owners, David Dyson and Scott Lewis. But there's no heritage page, no timeline, no founder photo, no original licence certificate. Nothing else in this market can claim 55 years.

What it costs: The rarest, hardest to fake asset you own is stated everywhere and proven nowhere. A competitor with 3 years of trading looks identical to you online right now.

The fix: Build one real page: the 1971 story, a timeline, a photo of the original team if you have one, the licence number EC1001.

See where the story currently lives →

The maths

People searching "ceiling fan installation perth", per month150
Average ceiling fan installation job$250
If just 2 of those became booked jobs a month$500/mo

One fix, done for you

Ceiling fan page
Real page: fan types, pricing, photos, a fan-specific quote form
Contact page ABN
Fix the transposed digit: 30 508 597 183
1971 story
One real heritage page with the timeline and second-gen owners named
Who we've helped: We recently helped Daniel from Nexus Electrical Co, a Perth electrician, with his Meta ad content and website landing pages. Real result: 16 leads at $41.57 cost per lead in his first campaign month.

Hey, thanks for taking a look at the audit.

I only spent about half an hour on your digital presence and found these four things. They're not the biggest issues out there, but they all add up to how you rank and how you show up online.

If you want to go deeper, I'd love to take a proper look at your paid ads, specifically Google and Meta, and hear a bit about your business and where you want to take it, whether there's a revenue number you're chasing. We specialise in Perth service businesses, tradies and schools included.

If any of this is worth a conversation, send me a message below and I'll give you a call.

Thanks,
Chris